Voice of the Ecosystem® for technology, market and trend insights
“Our customers do not hold a monopoly on insight.”
Why is Research important?
Fresh insights that go beyond your customers are the key to identifying and capturing opportunities they don’t see or understand
What do we do?
We gather opportunity insights from an ecosystem of over 4000 people to assess opportunity and its readiness across the three elements of opportunity: technology insights, market needs and trends
Insights beyond the core: We evaluate the broader ecosystem of people that participate, influence and observe, providing powerful insights into unarticulated needs
Longer horizon: We know that ecosystem members can see farther out in time, as well as the forces that will come together to bring some opportunities to fruition and cause others to stall
Opportunity Landscape: We translate insights into a landscape opportunities and vet those opportunities with additional ecosystem members
Why choose NewEdge?
Voice of the Ecosystem®: We leverage our ecosystem of over 4000 members and use proprietary research tools to capture divergent thinking, co-create new opportunities and vet spaces and platforms
Eco-immersion: We bring our ecosystem members to you, having them engage in working sessions to define, expand and deprioritize opportunities
Vetting Opportunity Readiness: We engage the ecosystem to vet opportunities and give us indicators of attractiveness based on the readiness of the needs in the market, the technologies and value propositions and the conditions
Where do you need support?
Insights into the three elements of opportunity from the ecosystem:
- NEEDS: in the market
- VALUE PROPOSITIONS: technologies, services or business models
- CONDITIONS: trends, regulatory and environment conditions that influence opportunity readiness
Opportunity Landscape Development
Bringing opportunity insights together to form a landscape
Vetting of Spaces and Platforms
Vetting new spaces or platforms for their attractiveness