     
Expanding the opportunity landscape with diverse possibilities that highlight the greatest ways to get return on innovation.
You know that there is a great opportunity for you to grow your business, but you are not sure the best way to capture it. You have not yet identified all the possibilities that may exist within the opportunity space, and as such may not have yet found the ‘big idea’ that’s going to grow your business.
Capturing the opportunity Our Opportunity Expansion process helps you discover how to capture profound business opportunities encompassing our Six Dimensions of Innovation™: brands; ecosystems; business models; organization; technologies; and markets.
The goal is to take an opportunity you have identified and expand it, and in the process identify unmet consumer needs and competitive white spaces in order to develop unique and desirable propositions that fit your brand and business goals.
We pick the best places for you to play and enlighten you to new consumer segments that you can gain and new business models that can take advantage of.
Our creative team of designers and strategists build a roadmap that allows you to capture the opportunity in the most effective way, growing your brand and your business.
“We were looking to stimulate our innovation efforts and to bring an outside-in perspective in markets and applications unfamiliar to DSM Dyneema. NewEdge brought in a diverse range of industry experts into a series of eco-immersion sessions which really stretched us into new places and also helped us quickly decide where not to go!” - Business Manager, DSM DyneemaOpportunity ToolboxTrendsWe understand the market changes affecting your business. Utilizing our global reach, our expert analysts seek out emerging seed trends and correlate these to map out how they will impact your business. In addition we publish a monthly trends publication, Antennae, that explores global innovation and lifestyle trends. Market landscapingWe explore the extremities of your market. Our research specialists can ascertain all the direct and indirect competitors in your market, identifying the success and failure models, highlighting where the white spaces lie. Ecosystem / consumer insightsWe uncover the purchase drivers and barriers of your target market, as well as unearth your consumers’ unspoken / unmet needs, existing habits and compensatory behaviors. Through the facilitation of focus groups, surveys and ethnographic research we understand the needs of your consumers, and anyone who influences the value chain. WorkshopsOur facilitators run a number of different workshops to develop opportunities with you. VisualizationWe understand the importance of visualization and the positive results that a clear concept can bring to your business. Our talented designers can bring your ideas to life. Our visualizations are produced to the appropriate level to sell your vision internally and externally (sketch renders through to photo-realistic visuals). Opportunity casesWe build a compelling business case for markets that don’t yet exist, based upon a clear understanding of the market and your brand. Our professional business strategists form a compelling argument for new opportunities for you to innovate within, including market sizing and key business attributes. Building design executionsWe can work with you to develop a great idea and successfully take it to market. Our experienced design team layers on our technical expertise to develop refined marcomms (style guides, websites, logos), products (CE, FMCG) and packs. |
