Identifying the big opportunities for your business, and in the process drive vision and alignment across the organization.

Ask ten people in your organization, “Where are the places you are going to play and win in innovation?” Are you going to get one answer or ten? If it’s closer to ten, then it’s time to identify where the big opportunities are for your business, discover how to win, and in the process drive vision and alignment across the organization.

Formulate a view of the future

We look at the changes happening to your customers and to your markets to determine the changes you need to make. We help you to formulate the innovation imperative and align the organization to the same future vision at a corporate level. We show you where to play and how to win, and create a capabilities plan of where to build, borrow, and buy.

Where to play and how to win

By its nature, innovation demands an innovative approach to picking where to play. Our unique Opportunity Strategy processes help you leverage what you have achieved to date to determine how to play in the future. We identify your opportunity landscape at the corporate level, across, between and within your business units. We reveal where the big opportunities are and help you pursue those that meet your business goals.

We identify strategic places to play and win by mapping emerging opportunities against the changing market landscape and matching them with your organization’s vision and capabilities. We then test these opportunities with the ecosystem and estimate their size and attractiveness.

We deliver a cluster of attractive strategic opportunity domains. These enable you to respond aggressively to the changing market, build your brand for the future, and expand your capabilities.

The result is an innovation vision, strategy, and structure that generate organizational alignment and momentum towards strategic innovation.

Where to build, borrow, and buy

Once you know where the big opportunities are we help you maximize growth. We help you build your brand and introduce you to new business models, technologies, products and marketing efforts.

In addition we work with you to map domain opportunities onto your capabilities so you see how to play: building from within, borrowing through open innovation and buying through acquisition and licensing.

"They provided us with a strategy that allowed us to effectively introduce a new product to a highly competitive market."

- Vice President, Fortune 500 Aerospace Company

Opportunity Toolbox

Trends

We understand the market changes affecting your business. Utilizing our global reach, our expert analysts seek out emerging seed trends and correlate these to map out how they will impact your business. In addition we publish a monthly trends publication, Antennae, that explores global innovation and lifestyle trends.

Market landscaping

We explore the extremities of your market. Our research specialists can ascertain all the direct and indirect competitors in your market, identifying the success and failure models, highlighting where the white spaces lie.

Ecosystem / consumer insights

We uncover the purchase drivers and barriers of your target market, as well as unearth your consumers’ unspoken / unmet needs, existing habits and compensatory behaviors. Through the facilitation of focus groups, surveys and ethnographic research we understand the needs of your consumers, and anyone who influences the value chain.

Workshops

Our facilitators run a number of different workshops to develop opportunities with you.

Opportunity Storming™ is our proprietary method of expanding identified opportunity spaces and populating them with big ideas in a collaborative manner with you, relevant SMEs, and even consumers. The end result is a refined list of robust opportunities ready to be visualized and tested.

Commercial innovation / brand strategy workshops seek to engage internal stakeholders in exploring and defining your brand in an effort to capture the essence of your company, products and services. Our brand team looks to enhance your brand, or help you create new propositions, including naming sessions.

Visualization

We understand the importance of visualization and the positive results that a clear concept can bring to your business. Our talented designers can bring your ideas to life. Our visualizations are produced to the appropriate level to sell your vision internally and externally (sketch renders through to photo-realistic visuals).

Opportunity cases

We build a compelling business case for markets that don’t yet exist, based upon a clear understanding of the market and your brand. Our professional business strategists form a compelling argument for new opportunities for you to innovate within, including market sizing and key business attributes.

Building design executions

We can work with you to develop a great idea and successfully take it to market. Our experienced design team layers on our technical expertise to develop refined marcomms (style guides, websites, logos), products (CE, FMCG) and packs.