Change is the author of opportunity

The question is how to gain new insights from the trends, seeing change others are not seeing it so you gain a competitive advantage, and then mapping the trends onto your business so you can identify the opportunities that are right for you.

Utilizing our global reach, we have developed a trends practice where we identify seed trends (trends that are emerging), divergent trends, and map these and megatrends onto your business to create impact trends.

We deliver it through our monthly visual trends reports – Antennae (sign up now!), we provide you with your own customized / bespoke Antennae, Trends Immersion sessions, Trends visualization to help your organization really absorb the trends, and the creation of a company held view of the future to stimulate innovation against the biggest challenges.

Antennae Reports
Our monthly Antennae Reports look at seed trends in design and consumer values. Antennae Reports cover a variety of industries and topics and can also be tailored to your specific business needs. The Antennae staff is dedicated to understanding all levels of trends no matter how far out on the horizon they may be.

Trends Immersion
Whether you want deep knowledge of a specific trend or an array of trends, we will identify the small things happening today that could have a big impact on our business in the future. Through our internal trends research portfolio and external network, we get your company immersed in the trends impacting your market so you can quickly decide where your company needs to be. We can help you apply these trends to make insightful decisions that differentiate your company from the competition.

Trends visualization
Trends data is difficult to absorb. We bring it to life through graphic displays of information that help people really absorb what is going on in the world. Let us take the trends most important to your business and bring them to life for your company. After all – it's better to have 10,000 people thinking about 10 trends than 10 people thinking about 10,000 trends.

View of the Future
Change creates opportunity... but what matters is NOT how the world is changing but what changes in the world will most impact your business. We turn trends into impact trends by mapping them on to your business – making them actionable as decision tools for selecting the opportunities to pursue. We help you determine a company specific view of the future – state it and visualize it – so it drives the focus you want in your innovation efforts and helps shape your innovation vision.

Our sessions immerse your company in these trends and explore the divergence between them; helping to uncover "white space" opportunities where you can play and win.

Opportunity Toolbox

Trends

We understand the market changes affecting your business. Utilizing our global reach, our expert analysts seek out emerging seed trends and correlate these to map out how they will impact your business. In addition we publish a monthly trends publication, Antennae, that explores global innovation and lifestyle trends.

Market landscaping

We explore the extremities of your market. Our research specialists can ascertain all the direct and indirect competitors in your market, identifying the success and failure models, highlighting where the white spaces lie.

Ecosystem / consumer insights

We uncover the purchase drivers and barriers of your target market, as well as unearth your consumers’ unspoken / unmet needs, existing habits and compensatory behaviors. Through the facilitation of focus groups, surveys and ethnographic research we understand the needs of your consumers, and anyone who influences the value chain.

Workshops

Our facilitators run a number of different workshops to develop opportunities with you.

Opportunity Storming™ is our proprietary method of expanding identified opportunity spaces and populating them with big ideas in a collaborative manner with you, relevant SMEs, and even consumers. The end result is a refined list of robust opportunities ready to be visualized and tested.

Commercial innovation / brand strategy workshops seek to engage internal stakeholders in exploring and defining your brand in an effort to capture the essence of your company, products and services. Our brand team looks to enhance your brand, or help you create new propositions, including naming sessions.

Visualization

We understand the importance of visualization and the positive results that a clear concept can bring to your business. Our talented designers can bring your ideas to life. Our visualizations are produced to the appropriate level to sell your vision internally and externally (sketch renders through to photo-realistic visuals).

Opportunity cases

We build a compelling business case for markets that don’t yet exist, based upon a clear understanding of the market and your brand. Our professional business strategists form a compelling argument for new opportunities for you to innovate within, including market sizing and key business attributes.

Building design executions

We can work with you to develop a great idea and successfully take it to market. Our experienced design team layers on our technical expertise to develop refined marcomms (style guides, websites, logos), products (CE, FMCG) and packs.