End-to-end innovation – It means identifying and prioritizing opportunities at every level of the organization.

Where to start depends on where your organization is in its innovation journey.

Align, Open, Accelerate

Innovation will be more efficient, impactful and productive when the organization is aligned, open innovation is practiced, and steps are taken to accelerate innovation so opportunities are acted upon at the right time.

We drive alignment by building strategies across the businesses and functions, and by crystallizing and communicating the innovation imperative, vision and strategy.

We make innovation more open by defining the Open Innovation Opportunity Landscape, engaging the ecosystem, identifying a range of possible partners across all Six Dimensions of Innovation™ and through co-innovation with your partners.

We accelerate innovation through processes that drive clear understanding of opportunity and how to deliver on it. We bring together teams that can execute quickly and innovate both on the 'what' and the 'how' to take it to market.

Contact us to determine where to begin.

Opportunity Strategy

See the range of opportunities
for innovation and pick where to play

Opportunity Expansion

See the range of ways to win big within an
opportunity and build the roadmap to get there

Opportunity Activation

Capture the opportunity through award winning
brand, communications, product and pack design

"I have a lot of experience with a lot of different agencies, and the work from NewEdge is head-and-shoulders above anything I have received. The process behind it, the thinking throughout, the opportunities, the ideas, and the heart you gave to it…all phenomenal!!"

- Director of Innovation, Frozen Foods, Kellogg's

Opportunity Toolbox

Trends

We understand the market changes affecting your business. Utilizing our global reach, our expert analysts seek out emerging seed trends and correlate these to map out how they will impact your business. In addition we publish a monthly trends publication, Antennae, that explores global innovation and lifestyle trends.

Market landscaping

We explore the extremities of your market. Our research specialists can ascertain all the direct and indirect competitors in your market, identifying the success and failure models, highlighting where the white spaces lie.

Ecosystem / consumer insights

We uncover the purchase drivers and barriers of your target market, as well as unearth your consumers’ unspoken / unmet needs, existing habits and compensatory behaviors. Through the facilitation of focus groups, surveys and ethnographic research we understand the needs of your consumers, and anyone who influences the value chain.

Workshops

Our facilitators run a number of different workshops to develop opportunities with you.  

Opportunity Storming™ is our proprietary method of expanding identified opportunity spaces and populating them with big ideas in a collaborative manner with you, relevant SMEs, and even consumers. The end result is a refined list of robust opportunities ready to be visualized and tested.

Commercial innovation / brand strategy workshops seek to engage internal stakeholders in exploring and defining your brand in an effort to capture the essence of your company, products and services. Our brand team looks to enhance your brand, or help you create new propositions, including naming sessions.

Visualization

We understand the importance of visualization and the positive results that a clear concept can bring to your business. Our talented designers can bring your ideas to life. Our visualizations are produced to the appropriate level to sell your vision internally and externally (sketch renders through to photo-realistic visuals).

Opportunity cases

We build a compelling business case for markets that don’t yet exist, based upon a clear understanding of the market and your brand. Our professional business strategists form a compelling argument for new opportunities for you to innovate within, including market sizing and key business attributes.

Building design executions

We can work with you to develop a great idea and successfully take it to market. Our experienced design team layers on our technical expertise to develop refined marcomms (style guides, websites, logos), products (CE, FMCG) and packs.