NewEdge presenting at 2011 IRI Member Summit
Dr Pam Henderson, Co-CEO and Justin Bell, Innovation Director at NewEdge are presenters at the 2011 IRI Member Summit on November 8-10, 2011, New Orleans.
This year's member summit focuses on the merits of a growth-focused agenda - exactly how companies are picking the right opportunities, putting people and resources in the right places and gaining or regaining a growth-oriented workforce and culture.
The summit offers attendees the opportunity to meet with over 300 R&D and marketing leaders and innovation experts to help you determine how to best manage your business strategy for optimal growth
About IRI
The Industrial Research Institute (IRI) is an authoritative source of R&D innovation leadership solutions for its member companies since 1938. As a membership association, the member organizations form its governance and develop its programs and services to meet their needs. IRI's mission is to enhance the effectiveness of technological innovation by networking the world's best practitioners and thought leaders to seek, share learn and create.
About Pam Henderson, PhD, Co-CEO, NewEdge
Dr. Pam Henderson is co-CEO of NewEdge, an innovation firm with global offices, providing end to end innovation services including innovation, strategy, award winning design and rapid commercialization. She and partner, Paul Stead, MA, have built a new kind of consultancy bringing together design and business thinking to create new approaches to strategy, market research and design; consulting with companies such as Procter & Gamble, John Deere, VF Corporation, Kraft, Pepsico, Microsoft, Motorola, Eastman Chemical, DSM, Kellogg and Lockheed Martin to name a few.
Henderson received her PhD in market strategy from the University of Texas at Austin and began teaching at Carnegie Mellon. She has taught, published and lectured extensively about predicting the impact of design on consumer response, identifying, prioritizing and sizing markets that do not exist, focusing on opportunities rather than ideas and creating organizational structures that deliver breakthrough innovation. Her work for the U.S. National Labs led her to develop Disruptive Market Research™ which was responsible for sizing the market need for anthrax sensing equipment in the early '90s.
Dr. Henderson is a subject matter expert for IRI on delivering breakthrough innovation and has received recognition in top journals including the Harvard Business Review, The Wall Street Journal and Marketing Science.
About Justin Bell, Innovation Director, NewEdge
Justin has been involved with IRI since 2008, most recently as a Subject Matter Expert with the ROR group "Identifying Opportunities for Breakthrough Innovation." His experience in innovation strategy spans a range of industries (energy, materials and chemicals, healthcare, sustainable packaging, food, consumer goods, outdoor and apparel) and areas of innovation (front end opportunity identification, opportunity development, go-to-market). Justin holds an MBA in strategy and marketing from USC's Marshall School of Business. He lives in Seattle with his wife and two sons and races in triathlons when he can fit it in!
For more details and to attend the summit, go to: http://www.iriweb.org/Main/Events/Member_Summit/Public_Site/Navigation/Events/Member_Summit.aspx
