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Jenson Button, Lewis Hamilton, and the Vodafone McLaren Mercedes team debuted our new bottle at the Singapore Grand Prix last weekend.

   

 

Lucozade recently entered into a 5 year performance partnership with the Vodafone McLaren Mercedes Formula 1 team, supplying the 2 drivers and the team with a range of Lucozade products that will play an integral role in their preparation, performance and recovery. As part of this partnership, we were very privileged to be offered the opportunity to design the new Lucozade drinks bottle for the team.

"This great opportunity was a fast turn-around project, with a focus on ensuring maximum brand standout through the drivers drinks bottles. The NewEdge team did a great job of getting to the lead design and producing artworks at lightening speed"
Jamie Stone, Head of Design for the Nutrition Category at GlaxoSmithKline.

Congratulations to Lucozade and the McLaren team on their great performance!