Blog & Comic
Opportunity Thinking

Opportunity Thinking is the wave of the future…

focusing on opportunities, not ideas, for growth. Find out how this new way to view the world can lead to a bigger vision, bigger opportunities and bigger ideas for you and your organization.

Big Vision

An inspiring vision for growth…

will tell a big story of where your organization is going, the opportunities you will own, and the value you will create through creativity and hard work. See NewEdge’s proven approach to developing and communicating strategic visions.

Big Opportunity

“You can kill an idea…

but you can’t kill an opportunity.” Opportunity is the combination of the needs in the market, the value you can uniquely create, and the conditions in the environment. Learn how Opportunity Thinking can change the way you think of growth and innovation.

News & Events
Big Idea

True inspiration for big ideas comes from a cross-disciplinary approach…

using design, insight and strategy. Our fully integrated teams guide you through the most engaging approaches to ideation.

Big Marketing

Making opportunities and ideas bigger…

through powerful marketing strategy, design and communication efforts. Experience our award-winning design for yourself.

Opportunity EDU

An investment in knowledge…

pays the best interest. We want everyone to embrace Opportunity Thinking, and we’ve created a way to share it with others, whether it’s on an individual basis or integrated within your organization.

Our Videos
Client Successes

Our work is not ours alone…

it is the collective effort of our clients, our team, the opportunity ecosystem who generously provided us with insight and the customers and consumers who co-created it. See some of our award-winning work for yourself.


NewEdge is the Opportunity Company!

We deliver growth to our clients by focusing on the broader opportunity, rather than individual ideas.

Our Book

NewEdge CEO Pam Henderson’s debut book…

explains that while ideas may be useful, it is the understanding of opportunities that serves as the real catalyst for growth.